- Located on the Emerald Coast in Sandestin, Florida (Walton County)

- Walton County is one of the 100 fastest growing counties in the U.S.

- National Geographic and Yahoo!Travel recognized the Walton County beaches as one of the "Top 10 Sandy Spots" in the U.S.

- Three distinct markets create exceptional opportunities:

    
PERMANENT RESIDENTS

• Permanent population is more than 849,000.
• From 2000-2006, the population has increased by 29.8% in Walton County, 10.3% in Okaloosa County and 8.9% in Bay County.
• Median age is 39.
• Key buying age group, 25-54, represents over 43% of population and 65% of all shopping expenditures.
• Nearly 52% of households in Okaloosa and Walton counties have a disposable income greater than $40,000. Of those, approximately 15% have a disposable income greater than $100,000.

   
SECONDARY HOMEOWNERS

• The trade area benefits from a year-round season.
• From 2001 - 2006, new residential permits in Walton and Okaloosa counties combined increased an average of 7.5% annually.
• Multi-million dollar homes and developments continue throughout South Walton County including Seaside, Rosemary Beach and Alys Beach.
• Sandestin-area second homeowners fall into the nation's top wealth categories.

   
VISITORS

• More than 17 million visitors to Northwest Florida's Gulf Coast in 2007. Walton and Okaloosa counties collectively saw over 6.5 million visitors in 2007. Walton County alone saw an increase of 12% over 2006.
• Average annual income for Beaches of South Walton visitors exceeds $138,000.
• There are well over 3 million annual overnight visitors to Walton County, an increase of over 2 million since 2000, generating over $1 billion in total sales locally (retail/business-to-business).
• The annual average room rate has increased 65% over the last 5 years and the average occupancy has increased 10% over the last 3 years in Walton County.